Essential Design

Our design process is thoughtful, collaborative, and guided by the goals you have for your business. It's designed to bring clarity to your vision, elevate your online presence, and ensure your website supports sustainable growth. Each design service follows this core approach, tailored to fit the scope and timeline of your project.

Strategy & Discovery: We begin with an in-depth conversation to discuss your website goals, how you want your business to function online, and the design aesthetic that reflects your brand. This shapes our design direction and site architecture.

Content & Visual Storytelling: We refine your brand's message using clear, compelling copy and strategic visual storytelling that helps visitors understand what you offer and how to take action. Depending on your service tier, you may provide content or we can support you with professional copywriting.

Design & Development: We design and build a conversion-focused website that balances sophisticated aesthetics with intuitive functionality. Throughout the process, you'll have structured opportunities to review and refine the design. We provide a detailed project timeline to ensure a seamless experience.

Launch & Ongoing Support: We provide comprehensive launch-day support to ensure a flawless transition when your site goes live. Post-launch support is included with each service, and we remain available to answer questions as you settle into your new digital presence.

Each of our design services is created to support different stages of growth and varying design needs. The right fit depends on where you are now, your goals, and the level of customization you're seeking.

Signature Design is best for established businesses ready to scale with a fully custom, strategic website that reflects your elevated brand positioning.

Demi Design is ideal for those who want a streamlined custom website with a focused scope, fewer pages, and an accelerated timeline.

Essential Design is perfect for new or pivoting businesses seeking a polished, curated website with content prepared in advance.

VIP Design Services* are best suited for businesses needing focused, high-impact solutions—whether that's a website refresh, brand clarity, or SEO optimization—delivered in a single day.

* For returning clients or existing websites designed on the Wix Editor platform.

Typically, we're booked out a few weeks in advance so you’ll want to get your spot reserved as soon as possible. This will give you time to complete your design questionnaire and for us to gather everything we'll need from you before we begin your project.

Before your project begins, you’ll receive clear preparation guidelines outlining what’s needed, including your website copy, images, brand assets, and instructions on how and where to provide them. Being prepared ensures a smooth, focused, and intentional design process.

Each project begins with a clear timeline outlining key milestones, review periods, and your targeted launch date. This ensures we stay aligned throughout the process and move forward with intention and clarity.

Typical timelines are as follows:

• Signature Design: approximately 8–10 weeks

• Demi Design: approximately 4–6 weeks

• Essential Design: approximately 2-4 weeks

• VIP Day Services: one-day

Timelines may vary slightly depending on project scope and content readiness, and all details are confirmed at the start of your project.

A 50% deposit is required to reserve your project date on our design schedule, with the remaining balance due upon completion prior to handoff. VIP Design Services are the exception—they are paid in full and purchased directly on our website.

A contract is provided for every design service, outlining payment terms, scope of work, and a detailed project timeline. We'll send you an invoice that you can pay directly via debit or credit card for your convenience.

Payment plans are available upon request to support your business needs.